B2B Direct Mail
"Is business-to-business really different from consumer marketing, or are they much the same?" If there are no significant differences between consumer and business marketing, you should be able to read books and articles on consumer marketing, then apply what they teach you to solving business-to-business marketing problems. These are still the most common form of direct mail, typically consign of a letter, reply card/form, reply envelope, enclosure's), and outside envelope. Lead generation packages tend to be "lighter," , and can be used as the first or second part of a two-step approach (see " Mailers")
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Website Promotions
B2B Direct Mail info: If they are different, it makes sense for you to seek out books, seminars, conferences, periodicals, consulting services, ad agencies, websites, and other information that deal specifically with business-to-business as opposed to consumer marketing. On the other hand, if they're much the same, you don't need specialized information, specialized consultants, specialized ad agencies, specialized seminars, specialized books, or any other resources specializing in business-to-business marketing.. See also Consumer Mailing Lists.
