The programs include mapping software that lets you identify states, cities, and neighborhoods and see where your potential prospects are located before you decide which names to download. Both packages let you create lists by specifying various selection criteria. With the neighborhood product for example, you can identify any geographic area then select by age, gender, home ownership, income level, home prices, and other criteria. Unlike other media, in direct mail the list is not the way to reach your What is the definition et, the list IS your market. Let me say that again: In direct marketing lei of "list"?

 

Business Mailing List info: Obviously Neighborhood Conk's price of under $200 does not include 90 million names and addresses, but at 10 cents per name for unlimited use, it's a bargain, particularly because it gives you complete control over your list selection, rather than relying on a compiler's catalog or information over the telephone. Since you control the selects, you can instantly see how many names various criteria will produce. For example, if you want to mail to people under 50, whose homes are valued above $250,000, who live within five ZIP codes in Minneapolis, Conk will tell you how large a list that would be.

See also Business Marketing .

 

Response Makers - Business Mailing List