Consumer Lists
To make testing work for you abide by these principles: Try to control all the variables. Test only important marketing details. Be skeptical of your tests. Keep the tests and tracking methods as simple as possible. The purpose of testing is to identify those factors or variables (such as one t over another) that make your responses and your profits go up. In practice, however, you always have many variables at work. Thus the challenge is to test to control all the variables except one, so that when you get your results back you can reasonably be sure that the one variable in question (difference in lists) was the only difference between your two test platforms.
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Consumer Lists info: 5,000 name tests are quite popular and relatively easy to select random samples for tests, because list brokers, managers, and advertising managers of publications have systems already set up to assist you. To help you obtain a sample large enough to conduct a reliable test, list managers will rent you 5,000 randomly selected names to form a test panel. In practice, 5,000 names is a minimum order for many lists. The names are selected via a computer process which identifies every Nth name. See also Data Cleaning.
Response Makers - Consumer Lists
