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Direct Mail Advertising - Facts:

Because of its significance, the letter is discussed in great depth. In the second half of the chapter, the other elements of direct mail are reviewed and analyzed. If you can write a good letter, you can be successful in direct mail. If you can't write well, turn to the resources part of the chapter and use it to find someone who can. Mail the letter they write to potential customers and be successful.

 

The Letter

Ever notice when you get a magazine subscription offer, an offer from Franklin Mint, a solicitation from Publisher's Clearing House, or a ma piece from any of the thousands of giant direct mailers, there's always a F of paper that looks like a letter in the package? There's a reason.

 

A letter is themost effective you can be in marketingfor 32 cents.

A letter is the most effective you can be in marketing for 32 cents. The most important Without a doubt, a letter is the most effective you can be in marketing at any part inside your mailing price. It's also the most underrated and underused tool in anyone's marketing package. arsenal. It is the most important part inside your direct mail package. In fact, the letter can be used alone without a brochure or company literature and you can still get a decent response.

 

When people get your mailing package, they look at the brochure, but they read the letter. A mailing can work - and work well - using just a letter. In direct mail, success may be just 32 cents away.The two uses of There are two very different, effective uses of letters. The first is in a commercial letters.

 

Commercial mailing to the general marketplace of prospects, consumers or businesses. Examples would be what you receive from Publisher's Clearing House, and letters in magazine renewals. Commercial mailings must pay for themselves immediately. The other use is a more personalized letter campaign sent to a very limited number of recipients, such as 50 of your best customers, or 100 of your best prospects.

 

We'll look at the general mailings first, then move to the more focused, targeted letter campaigns. Many of the rules of writing letters apply to both situations. With smaller, more personalized mailings you can get more intimate: your focus and wording may be tighter, and your objectives may differ from generating an immediate order.

A letter is a funny vehicle. Make it look like it came off a regular.

What is a personal typewriter, and even though you print a million copies.

 

More about Direct Mail Advertising.   See also: Telemarketng Lists and Data Cleaning.

Response Makers - Direct Mail Advertising