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Here are the basic rules to follow - an instruction manual on how to write and design a good direct mail letter.
We offer Targeted Business Mailing Lists, industry leading Direct Mail Advertising solutions, Targeted Consumer Leads information, and Direct Mail Advertising tips. See Telemarketing Leads.
Since "the letter" is really a highly specific stylized ad or brochure designed to look like a letter, to achieve maximum effectiveness in this special format, this part of your mailpiece really should look exactly like a letter. Sounds simple but some people forget. The more it looks like a traditional letter, the better it works. This means typewriter-style type, on a white or light-color page, with a letterhead. Its effectiveness can be astounding if well-written, of good design, and aimed with precision.
The letter is far more important than a brochure, and can be effective if
used just by itself. If you set it up right, keep it visually interesting, and use
good copywriting skills and tricks, sending a letter by itself in an envelope can be a complete and effective direct mail package.
AnThe letter is the medium, the ad, the literature, and the sales vehicle in direct mail. It's all rolled into one or two pages. A letter is a self-portrait of the sender in a direct mail campaign. If you can write and design a good letter, and aim it with precision, you can make sales. Companies and individuals will buy your products and use your services. No other skills are required.The letter is far more important than a brochure, and can be effective if used just by itself. If you set it up right, keep it visually interesting, and use good copywriting skills and tricks, sending a letter by itself in an envelope can be a complete and effective direct mail package.
Set reasonable and achievable goals. As a benchmark, in most e-mail marketing campaigns, a 1 to 3 percent response rate is considered a good response. However, if your mailing list is very targeted and you are offering something of interest or value to a particular group, your response rates should be significantly higher. Building Your Own Private Mailing Lists.
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