Direct Mail List and Marketing Plan information: ASSIGNMENT: One page letter front of four page brochure to small business owners. SELF MAILER, NO ENVELOPE. FRONT PAGE WAS DESIGNED TO LOOK LIKE A LETTER.

This letter is set in Courier Type, 10/12; original was set in American Typewriter. Objective: Call.

 

Call or Call Now is stated SIX TIMES in the letter.

FREE is used as an incentive for ordering, free shipping, free mailing list.
The catalog is given away as a terrific free premium, although it was really only a traditional product listing catalog of books the firm carried. The letter and the rest of the brochure sold the service with a hard sell stressing immediate shipping, toll free ordering, and rush order accommo¬dation. Firm was positioning itself as a friendly, service oriented distributor.

 

Letter Analysis and Notes for Distributor Letter

OK, you can pick up your pen now. To start, write the objective of your To start... letter in the upper right-hand corner of a blank page. Send in the reply card? Ask for information? Request a sales call? Place an order? All copy will be drafted to fulfill the central theme of your objective, so write it at the top of the page so you don't lose sight.

Then, take a blank sheet of paper and draw a line down the center. List Separate product

A person buys the product to receive the Benefits vs. Features benefits of its features. The benefits are the advantages the features bring to the user. No one cares if you can make your product light in weight. That's a product feature. The benefit to the reader is no more lugging a heavy product back and forth. That's what you sell, because user benefits are the reason a person buys through direct mail.

 

About Direct Mail List

Your product's features on the left, and the benefits of each feature to the features from benefits. purchaser on the right. From this you are going to pick up and show the benefits in the letter. Show the features in the brochure, flaunt the benefits in the letter and sell the response hard. That is the secret of success in direct mail. Products contain features.

 

ASSIGNMENT: One page, one side direct mail letter. The package also included a one page data sheet to solicit new advertisers for local cable station. Teaser Copy on Envelope: "We can make you Famous."

Typeface: Courier 10/12 (original was set in 12/12)

Objective: Call. To fulfill this objective, the letter asks the reader to call FOUR TIMES! Letter starts with continuation of teaser copy for an electric one line opening paragraph. Benefit-heavy letter copy states results of advertising on cable.

Hurry-up incentive states offer is of limited time only, call now. Presented two times in letter.It is: Write people in a -- letter just as you would if you were speaking them on .

 

| Marketing Post Cards | Marketing Services | Direct Mail List |

 

Response Makers - Direct Mail List