What is the best way to reach your audience and create a relationship with them?

 

We offer Business Post Cards, industry leading Direct Mail Lists solutions, Data Appending information, and Direct Mail Lists tips. See Direct Mail Fulfillment.

 

Inside the copy started out with "Frankly, I'm puzzled." It was popular several years ago, an immediate success from the first time it was used. Lift notes started appearing in all direct mail packages until the technique was overused so much it became ineffective. Surprisingly enough I do recommend them for most commercial mailings. As a lift note? an involvement device they keep readers in the package a little longer, and whenever you do that they are more likely to order.

 

Is it written to appeal to the needs of popularity, wealth, comfort, beauty, acceptance, greed, advancement, independence, or any of the dozens of basic drives we humans have? You can take a shot at this yourself, or purchase it from ad agencies, or professional direct mail copywriters and artists.

 

The mailed piece can be in any form or format: a single postcard, 8 1/2" x 11" What's the advantage sheet folded in thirds, 8 1/2" x 11" folded in half, 11" x 17" letter in envelope, of the long package brochure in envelope, self-mailer, up to the giant package you get from Publishers Clearing Publisher's Clearing House complete with letter, reply envelope, post cards. The creative is the style, the sizzle, and the steak. It's how it's written, and the design. Is it an emotional plea, or a logical and rational appeal?

 

Make sure you supercharge your first paragraph. Don't let good grammar stand in your way. Of course, don't make goofy mistakes that will make you look foolish, but you're not in an English contest, either. You can use "ain't" if your copy style is country. You can sell with an emotional plea if you are fund-raising.

If you make a mistake, the only time you can't go back and make a change is after it's printed. So don't worry about last minute changes, you have all the time to correct it until it goes to press to get it perfect. Have several people proof all your work. First have them read through it for content and flow, clarity of ideas, and to see if they understand the offer and the response you're looking for. Is it attractive to them? Would they buy it? Did they read it willingly? All of it? Was it persuasive, coercive even?

Lift notes can be anywhere from a quarter of a sheet of 8 1/2" x 11" or larger. Do people read paper to one-sixth or even one eighth page. They are usually printed, then a lift note? Folded in half with a teaser line on the outside to make you open it. Then on the inside is a hard sell for the order or an additional pitch for your response. It's cheap insurance.

If you want to give yourself a real headache, try a sweepstakes. Sweepstakes
are good vehicles until you run into a problem with a legitimate complaint, or an irate customer who screams "Unfair!" It can create a mess and ill feelings from customers. With one winner and so many losers, I don't recommend them for small firms.

But mostly write in a conversational tone as if you are talking to someone.

 

Response Makers - Direct Mail Lists