Direct Mail Post Cards and Mail Postcards information: Ask them to respond and make sure you let them know what specific action you want them to take. This is termed "The call to action." It's the final opportunity to sell your product, kind of like the your check out aisle at the supermarket. It should be your most powerful, persuasive copy. It's also a widely read part of your letter.

They know that the more time you spend flipping through all this stuff the more likely you are to see something you like, and order a magazine. They've been doing it for many years, and you get a very similar package every time. If you offer fast shipping, say so here. Special pricing? Limited-time offer? Say it here.

 

Your mailing package doesn't have to be that elaborate to be effective. You can mail only a letter (if it's well drafted) and get a good response. Response can be further increased, and often dramatically, if the mailing is personalized. The most common format is a letter and a brochure, plus the response vehicle: reply card or order envelope. The easier it is to order or respond, the more people will.

 

 

 

 

 

 

About Direct Mail Post Cards

 

An involvement device asks the reader to perform a specific action with one or more of the parts of the mailing package. By overcoming reader inertia and starting the action process, this helps increase the response.

 

If the mailing is very small, type a line for an official signature on the certificate and sign each one. The Lift Note got its name from lifting the response rates. It started as a small folded sheet of paper that usually said on the outside "Read this if you have decided not to order." You'll quickly discover enclosing a reply card or envelope usually pays off. If you have no brochure, a letter and a specification sheet can work just fine.Occasionally I see lift notes still appearing in direct mail packages.

 

 

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Response Makers - Direct Mail Post Cards