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Direct Mail Post Cards - Facts:

Now that you're heavily armed with directions and instructions, you can start writing. Initially it will seem awkward - first writing the objective, then the features, and then the benefits. Writing at length about the benefits, developing a short electric opening. Breaking paragraphs artificially. Always stressing user benefits.

 

But don't worry - as you send more and more letters the process will become second nature. Like riding a bicycle, you'll lose the awkwardness of the practice runs over a very short period of time. And it will start to seem very natural, this new way to write letters, or at least the paper they call a letter that's enclosed in all the most effective direct mail packages.

 

If a person reads only half of your copy, it didn't work. This is especially true in long copy, there is true if it's the first half, because the order form is usually in the last half. for a great chance for effective, someone has to read all of your lengthy dissertation until they get your message to get here.

 

Even if they just skim it - they still need to wind at the order form and order. Although long copy can outpull short copy, yo have a smaller window of opportunity. There is a greater chance the messae will get lost in the clutter. When this happens, customers won't struggle t find it, they'll just toss the whole piece out.

 

Keep your mailing pieces short, sweet and to the point. If you want to write at length, the brochure can be much longer Where can you use it as long as you like! Heck, most people won't read it anyhow. Only the people comfortably write at length? Ready to make a big purchase read all the information they can get on a product. So long brochure copy is perfect for them. But most recipients will just look a the pictures. Of course your competitors will read it, particularly to see if there are any weak spots or typos.

 

So stick to the simple, direct benefit sales approach in your letters.

More about Direct Mail Post Cards.   See also: Internet Advertising and Internet Lead Generation.

 

Response Makers - Direct Mail Post Cards