Direct Mail Post Cards
The P.S. is the synopsis of the offer, and the response you are seeking
in its best, most convincing wording. Short and crisp. Since everyone reads Who reads the P.S.? the P.S. it can be the most effective part of the letter. Whatever your objective is, it should be there in a terrifically attractive form. But if not, just say it again in plain English. Remember, without a response the package fails, so don't be afraid to ask for the response again. Every letter should have a P.S.
Than can fit on just a page or two, a long copy letter may work well. Just
remember: the letter is where you show the benefits. You can list the features in a bulleted fashion, but the letter copy is benefit-oriented. Make sure it's irresistible to read.
Full Service Marketing
Website Promotions
Direct Mail Post Cards info: I usually do not recommend repeating yourself word for word on the to same page, but restating the response you are seeking in the P.S. is the if you don't get this, it exception. If you don't get a response to your mailing, nothing else matters - nothing else matters. Unless your objective is to lay groundwork for the next mail piece. If your customers are worth it, two letters are more than twice as effective as one. Create each and mail separately. See also Full Color Post Cards.
