Direct Mail
What is a single positive response worth to you? $5 million? Get help.
If you left out a word, had a spelling error or a typo in your mailpiece, you wouldn't want the recipient to think, "Gee, I wonder if they have all the gears in the correct places in the press?" How comfortable would you feel if you received a brochure from General Motors that had several spelling mistakes? You'd be wondering how many mistakes they build into their cars, and if your car was really going to slow down when you stepped on the brake pedal. Never use a 50 cent word when a 5 cent word will do. End paragraphs suddenly.
Full Service Marketing
Website Promotions
Direct Mail info: But mostly write in a one-to-one conversational tone as if you are talking to someone. When each single response is of tremendous value, even a small mailing may be an exception to the "try it yourself' rule. If the mailing of 200 pieces is to CEO's of the 200 largest automotive firms in the U.S. to interest them in a new type of geothermal spark plug you've just invented, the parameters change. Get some help. When even a single response is worth big money, it's worth it to mail a perfect professional package. If you are mailing to 200 top printers to sell a $5 million press, this is another example of when to put a professional package in the mail. See also Targeted Mailing Lists.
Response Makers - Direct Mail
