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Direct Marketing Post Cards - Facts:

Compilers must have experience in developing sources for names and a methodology for producing lists with a high degree of accuracy. More technical in nature, this side of the business requires the services of data processors, computer programmers, program analysts, software engineers, and the like.

The advent of ZIP codes, National Change of Address (NCOA), DMA's Mail Preference Service (MPS) and Telephone Preference Service (TPS), and customer information files has brought the list maintenance service bureau into prominence.

 

Service bureaus perform sophisticated data processing and data conversion tasks such as merge/purge, personalized computer letters, postal presorting, model development and analysis, and list rental fulfillment, requiring the services of individuals with a computer and technical background.

Printers are considered suppliers to the direct advertising field and must have an understanding of the techniques so they can sell the services of their company to mailers. The printer with a knowledge of ways to save the client money on increasing paper and postage costs is in great demand and can be very successful.

 

New hires advance to become Customer Service Representatives, where they are in charge of the complete coordination of a client's account, from pricing to production to billing. In addition, they require salespeople to sell their services to brokers and managers.

 

House lists are made up from sales records, call reports, and general correspondence. Purchase orders carry valuable list-building information such as full company names, addresses and postal codes, those who have approved purchases, and to whom the material has been shipped.

 

If your sales reps make call reports, it is good to include space for mailing information on their report forms.

More about Direct marketing Post Cards.   See also: Custom Lead Generation and Data Appending .

Response Makers - Direct Marketing Post Cards