Direct Marketing

Technical positions are filled by people with printing backgrounds. Such people often cross over to sales and, because they know the services first-hand, can become an asset to the department. In most cases, the college major is not always crucial. What is important is the ability to efficiently and cost-effectively match the client's goals with the technology. A knowledge of the direct advertising process can be extremely helpful. With the volume of direct mail, lettershops perform a critical function for the mailers, and hence represent good opportunities for sales positions, as well as mechanical or clerical jobs.


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Direct Marketing info: Sales personnel give advice on how names you need to profile your audience and, from all available sources, find the right audience for you. The purpose of profiling is two fold: to determine what you can invest in getting a new customer; and to determine where these new prospects are most likely to be found. Standard Industrial Classification (SIC) code of the customer base. Use of your product (its applications). Financial strength and rating.. See also Business Marketing .

 

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