Need To Create More Sales Online?
Internet Advertising is an ideal marketing medium because of the interactive nature of it's content. Before the internet, most direct marketing was done through database marketing and infomercials. With the advent of email and the internet, direct marketers have been able to tap into the most dynamic and measurable direct marketing resource. Every action can be recorded and analyzed and this plays a major factor in the popularity of online advertising.
Direct Mail Fulfillment
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The sheer number of website publishers creates a stock market type feel for the ad market and the pricing on consolidated networks verses independent websites is quite disproportionate. Online advertising is priced by three methods: CPM, CPC, and CPA. For CPM or cost per thousand impressions, the cost of an advertisement is linked to the number of exposures or impressions that it has. This method can be very beneficial to the advertiser if the click and action rate per thousand exposures is high but it guarantees the value of the media to the publisher regardless of performance.
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It is performance marketing that drives the CPC and CPA marketing models. These will always play a role in online advertising as long as there are willing publishers. CPC is commonly referred to as cost per click and CPA is known as cost per action. Each of these require users to click or act on the advertisement in order for the publisher to get paid. CPA marketing is especially risk free for the advertiser as long as the expected CPM is meeting publisher minimums. CPC is right in the middle because it rewards publishers for creating clicks but these are sometimes fraudulent and lead to no subsequent purchase or inquiry.
Response Makers - Internet Advertising
