Internet Media
From Searches to Services. Yahoo! defined the category. In 1993, it had not existed. After the mid-1990s, the irreverent TV commercials, "Do You Yahoo!", made the company a household word. With more features and functions, Yahoo! acquired the role of a portal and sought to reposition itself as a global Internet media player as it moved into the Internet access market. By March 1998, Yahoo's market share was twice as high as that of its closest rival. Meanwhile, consumers were changing the way they used these sites. On Yahoo!, only one out of three users came to search. Most were interested in other Yahoo! features, like e-mail or chat services or Yahoo! Finance, which had become one of the most popular financial sites on the Web. "We certainly are becoming more online service-like," Jerry Yang said in early 1998. "But that doesn't make our navigation service any less important
Full Service Marketing
Website Promotions
Internet Media info: In the longer term, advertising sales and electronic commerce were expected to make or break Yahoo! Until 1998, the company derived substantially all of its revenues from the sale of banner advertisements, while minor revenue sources included placement fees, promotions, and transactions on Yahoo! properties. As the electronic commerce was expected to pick up toward the end of the 1990s, Yahoo!, like so many other Internet companies, was rushing toward the Internet retail, hoping to cash its share. In the short-term, however, Yahoo! was a new brand See also Marketing Solutions .
Response Makers - Internet Media
