List Services
An immoderate list is operated without any centralized control or censorship. Many publicly accessible lists are of this type. All messages are automatically forwarded to subscribers. Unmediated lists tend to have more blatant advertisements and flame wars because there is no gatekeeper to guide the discussion. It is then the responsibility of the list members to police their own actions. If the list participants aren't rig-idly abiding by the rules and reprimanding others who stray, the list could end up being a landfill for spammers. When this happens, a lot of members will simply leave the list.
Full Service Marketing
Website Promotions
Appropriate Discussion Mailing Lists There are four types of mailing lists:
• Publicly accessible mail lists
• Direct mail lists
• Private mail lists
• Bulk mail lists
There are thousands of publicly accessible lists online
List Services info: If you'd like to be more instrumental in the selection of your list, go to the library and get your hands on the Directory of Mailing Lists from Standard Rate and Data. There are 50,000 lists indexed in this reference manual. It's a monthly publication, compiled by the same people who compiled the SRDS for periodicals. It is the bible of the mailing lists industry, and after a few hours with this publication in your hands you'll be well acquainted with the list industry. If you are going to rent a mailing list, or sell your own mailing list, this will be time well spent. See also Targeted Sales Leads.
Response Makers - List Services
