Marketing Direct to Businesses and Targeted Business Mailing Lists information: Keep your script one page long, single-spaced. Paragraph one introduces the caller and the company. Paragraph two gives the reason for the call or makes the offer. Paragraph three highlights the benefits of the offer. Paragraphs four and five close the sale or set the stage for the next step—possibly a personal appointment.

Your script should contain a good reason for your call. You have fifteen to twenty seconds to gain or lose your prospect's attention, so don't waste one second or one word.

 

Guerrilla scripts contain about four interest creating comments and flow directly to the benefits. They build rapport immediately with questions. Good scripts have systems to handle objections to the sale and to close the sale. You'll need a system to test and improve your script. More about this later. You must be prepared for massive amounts of rejection when you embark on a telephone marketing program.

 

For this reason, employee turnover in telephone marketing firms is tremendous. On the other hand, telephone marketing is so instantly effective for some companies that they set up what are known as boiler-room operations. In these operations, several people gather in one large room, which is often partitioned. If you consider establishing a boiler-room setup, first look into the economics of hiring an outside firm with a going operation.

 

About Marketing Direct to Businesses

 

They operate from their own facilities, using their own scripts, tailored for your needs, and their own telephone sales pros. They charge by the hour and by the call. And many companies find them well worth the expense.

 

Each has a phone; each can see the others. Each person makes call after call, working to get as many sales in as short a time as possible. When a sale is made, a signal is given, such as an upraised fist. The others give a reciprocal signal to indicate that they recognize the success. This seems to give a lift to the group morale and helps the telephone salespeople deal with the horribly high number of rejections.

 

It also seems to nourish enthusiasm. You can set up your own operation. Or you can outsource.Many telephone marketing firms exist, more now than ever, because just two decades ago none existed.

 

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Response Makers - Marketing Direct to Businesses