Marketing Leads
The offer must be in line with program objectives and with the company's operational ability to follow up on responses. If the objective is to generate leads, make an offer that will generate only as many as you can effectively handle. Too many leads can be even more destructive to the program than not enough. Lead quantity is not as important as lead quality. When testing a less expensive offer against your control offer, don't assume that a lower response rate is necessarily less effective. Include the fulfillment costs for the offer and then review the total direct marketing costs pet respondent and per order.
Full Service Marketing
Website Promotions
<Marketing Leads info: You should spend most of your time talking to prospects who have the money, authority, need, and desire to purchase what you have to sell. Ask the Prospect Some Leading Questions. The questions you ask will allow you to determine where the prospect falls in the purchase decision process. Use every available opportunity, but don't turn your qualification effort into market research. There's no need to overload a single contact with a customer or prospect by asking lots of questions. Spread them out. Use several contacts. This will not only improve the probability that you'll get all the answers, but it also will provide a reason to keep communicating. See also Targeted Online Marketing.
Response Makers - Marketing Leads
