Marketing Solutions
If so, please complete and mail the enclosed reply card, and I'll send you a free information kit describing a service that can help. As a freelance copywriter specializing in business-to-business advertising since 1982, I've written hundreds of successful ads, sales letters, direct mail packages, self-mailers, brochures, feature articles, press releases, newsletters, and audiovisual scripts for clients all over the country. But my information kit will give you the full story. In my seminars, I've found that going through an actual sample letter and showing how it follows the formula helps students master the sequence and use it to write persuasive sales letters.
Full Service Marketing
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Marketing Solutions info: Do not change the typeset the heading. Keep the logo on the front page. Use a blue to emphasize and Underscore words that should be emphasized. A good technique is to read the copy aloud and listen to the words you emphasize. These are the ones to underscore. Indent the entire body copy of the P.S. by five characters so the letters P.S. stand out. If it's all flush left, it gets lost. If you are mailing small quantities (say, a few hundred at a time), you can print the letter without signature, then sign each one individually with a blue pen. See also Direct Marketing Lead Generation.
Response Makers - Marketing Solutions
