Online Marketing
A traffic manager in a company that has handled its shipping and distribution in house for the past decade may resist her president's suggestion that they retain a third-party service provider and out source some of the company's growing distribution and logistics needs. Even if she respects the third-party logistics firm and believes it could do a good job, the traffic manager may campaign against them, fearing that bringing in a third-party service provider will diminish her own status within the company and may even result in the eventual loss of her job.
Full Service Marketing
Website Promotions
Online Marketing info: A different example, but the principle is the same. Avoiding Stress or Hardship. Avoiding unnecessary headaches or work is a big concern among business buyers. Most of us do not want to get involved in things that make us work harder than we already are, even if the company would benefit in the long run. A corporate pension fund manager, writing in Money magazine, noted that no money manager ever got fired for losing money invested in a blue-chip stock. See also Targeted Online Marketing.
Response Makers - Online Marketing
