Phone Appending Service
The second A stands for ask, meaning you ask filters a question in between your initial answer to their question, and before they ask you another filtering question. "To summarize, A/A means answer/ask. Don't be evasive. Answer their initial filtering question, and before they can ask another, you ask them a question. This prevents them from asking additional filtering questions, and you'll get the decision maker on the line." Continues Bill, "Taking the A/A a step further, you can answer their question with a question." This is the way I personally use Bill's technique. Let's look at an example.
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Phone Appending Service info: Of all the advertising applications of the 800 number, none has proved more successful than toll-ftee phone order privileges for catalog buyers. Catalog director after catalog director reports the average phone order to be 20 percent greater than the average mail order. Thus, if a catalog firm gets an average of $70 by mail, it can expect an average phone order of $84. "My A/A strategy is a technique guaranteed to get you past the secretary to the decision maker. See also Targeted Sales Leads.
Response Makers - Phone Appending Service
