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Postcard Printing - Facts:

The main advantage of the postcard deck to the recipient of the deck is convenience. You should therefore design your postcard to maximize reader convenience. For example, the postcards measure about 53 inches long by 3 1/2 inches high. When going through the decks, most people hold them horizontally because 99 percent of the postcards are designed to be read in the horizontal position (long side held horizontally).

 

Therefore, your lead generating packages. Running a postcard in a postcard deck with a circulation of ioo,000 typically costs $2,000 to $3,000, so the cost is low—$zo to $30 per thousand prospects reached. That's about thirty times cheaper than a full-blown solo direct mail package.

 

Another advantage of postcard decks is that the postcards are easy to produce. They don't require copywriting genius, cleverness, or creative design. Just about anyone, even those with limited resources, can put together such a card. Some decks, hungry for advertisers, will even do the card for you at low or no cost.

 

The third advantage is that postcard decks are inherently a response medium, so if you're after pure response and don't care about things like awareness or image, they make sense for you. good addition to a self-mailer, because it's easy to use. The respond have to find and address an envelope. Be sure to mention customer benefits.

 

Write your self-mailers the same way you do a classic package. If yc portion that looks like a letter, make it sound like a letter and be sure a signature. The balance of the mailer should highlight the offer z benefits. The coupon or reply card should contain the required consider using a self-mailer when you must save money, and awareness is as important as immedia

Some advertisers treat postcards like small self-mailers, putting on the address side and body copy with a second headline and ary other side. To capitalize on the traditional format of a picture pos picture or short headline on one side (the billboard side), and t and address on the other.

The Texas Hotel card uses the "picture" p mat with message and address portions on the flip side.

 

 

More about Post Card Printing.   See also: Direct Mail Services and Direct Mail.

Response Makers - Postcard Printing