Is your Direct Marketing Generating enough Response?
Response Leads can be used for any number of targeted marketing campaigns; direct mail, telemarketing, and email marketing. Each lead is a prospect, a potential customer that has shown a degree of interest in your product or service.
Different response leads have different values and it is important understand distinctions. For example, there is a difference between a response lead and a responder list. A response lead is a lead that has been created for your company or industry, a pre-sorted prospect that has answered a survey or indicated otherwise they are interested in your type of products.
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A responder list is a compiled database of old response leads. The pricing on any list should be no more than 30 cents per name, most lie in the 15 cent per name price range. Also, a response lead is sold in very small increments, 20-200 whereas the smallest responder list that would be accurate is 5,000 names (mainly due to data maintenance costs and address/phone updating and appending costs).
Targeted and Qualified Leads - Outstanding Results!
Any targeted advertisement will do well with a marketing database of people that have shown interest by filling out a contact form. Carefully select both your data source and marketing method to ensure that your campaign will be successful, Response Makers - Marketing Solutions is excellent at generating interested prospects for immediate or long term sales cycles. Let us fill your sales pipeline, we offer unmatched service and excellent ROI for each marketing dollar you spend. Call us today for a needs consultation.
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