Targeted Advertising

The technologies of today can't be used by consumers without the services of highly trained professionals. For example, jet aircraft produced in the '60s, still carry millions of passengers annually, while planes being produced today are likely to still be flying half way through the 21st century. Smaller percentages of the population are now able to pro-duce greater quantities of more valuable goods thereby shifting the emphasis to value-added services. Movies talked, but producers and directors, eager to exploit the new technology, ignored much of what they had learned about the cinema. They started making static films with a motionless camera.


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Targeted Advertising info: The microphone became the center of the action or rather inaction as sound replaced the sweeping visual images that cinematographers had perfected over the previous decade. It wasn't until sound and cinematic action were combined that directors started to take full advantage of the potential of the new medium. When the World Wide Web started to explode in popularity in the mid-1990s, businesses of all sizes rushed to the new medium, slapping up home pages filled with corporate mission statements, pictures of company officers, and colorful logos. A captive audience of 30 million maybe 50 million or more Americans awaited. See also Internet Media .

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