Targeted Business Leads
They are significant not so much because of their physical aspects but because of the messages they contain. Electronic mail or Internet services such as Netscape can be included in this category. In 1995 the consumer market for on-line services was very attractive, but the original Microsoft Net-work failed due to a lack of Web content. Microsoft has since reintroduced its network to include communications, technical information, references, and other services lacking in the previous version. Since people "cat with their eyes, ears, and other senses" before the meal, food and service quality are equally important.
Full Service Marketing
Website Promotions
Targeted Business Leads info: Almost pure services provide consumers with experiences that are consumed during the delivery process. Among the many items in this category are health clubs, legal services, and education. Although a haircut is considered the classic example of a pure service, even that ordinarily takes place in an establishment selling styling and beautification products. Services such as air and train travel involve such goods as meals and soft drinks as well as tickets that can be exchanged. See also Marketing Plan.
Response Makers - Targeted Business Leads
