Targeted Consumer Mailing Lists
You and your broker compiler select lists and place an order. ship lists and similar sources probably aren't updated as often as even some of the more neglected compiled lists, you can update your own list using the telephone providing the list you have has phone numbers. To promote the business writing training programs I conduct, I once created my own list of meeting planners from associations that had scheduled their annual conventions near where I live. I obtained the information from a local chamber of commerce, a directory of association executives, and from two association trade journals. You might think that someone who has just bought a new Jeep or similar vehicle would be a good candidate for direct mail, and they might.
Full Service Marketing
Website Promotions
Targeted Consumer Mailing Lists info: With the thousands of compiled and direct response lists, plus the possibilities for compiling your own, list decisions can be puzzling. If you sell products or services to accountants, the list in Figure 4.1 might be beneficial to you. Look at the long list of specialties. These unique categories let you focus on accountants who specialize in small business consulting, cost accounting, or some other area. If, however, you were simply selling seminars to accountants and other business people, a direct response list of past seminar attendees—who were sold via direct mail would be a better list. See also Business Mailing Lists.
Response Makers - Targeted Consumer Mailing Lists
