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Targeted Mailing List - Facts:

This heading identifies the classification of merchandise a list represents. If you are selling business software, your ideal list would be buyers of business software. If you could not obtain such a list, perhaps a list of buyers of books about business software or business computer applications would be appropriate.

 

If you have software that aids in inventory control and warehouse management, subscribers to magazines in the material-handling business or people who have bought books on the subject would be good prospects. You could expand your affinity market to include people who have attended seminars on business computing or on the specific topics, such as inventory control, that your software covers.

 

Some catalog and mass merchandise marketers who offer a variety of products can segment their lists by the type of merchandise purchased. You might, therefore, be able to rent just a list of people who bought a specific item from a general merchandise catalog.

Geo-demographics. Owners managers of large lists can sometimes provide segments of lists broken down by age, sex, income, and other factors. This allows you to pinpoint your potential prospects further through geo demographic characteristics.

 

Owners can use census tract information to provide a variety of demographics on the people who populate their lists. People get their names on lists in different ways, and it's important to know how a list was created. This list criterion, and the two that follow, make up what list professionals call the RFM selection, which stands for recency, frequency, and money situation.

With your customer profile you can identify print and broadcast media that have the best chance of reaching the prospects you want. Some lists are just that, lists. Others are vast databases containing a variety of information on thousands or millions of potential customers. You can use other lists to add to your house list. As mentioned in previous sections, there are two types of outside lists you can rent: direct response lists and compiled lists.

 

The difficulty is that you may not be able to identify them clearly. Complied lists cover nearly every household and business in the United States, so although nearly everyone's address is available, you don't want to mail to 80 or 100 million addresses to reach a few hundred or a few thousand prime prospects. Although the prices are high, if you write the copy yourself, there are virtually no other costs associated with prospecting via e-mail.

 

Compiled lists are usually your second choice after direct response lists.

More about Targeted mailing List.   See also: Business Leads and Phone Appending Service.

Response Makers - Targeted Mailing List