Targeted Online Marketing and Web Marketing information: Customer driven and dialogue oriented. This gives companies another way to develop customer relation-ships. The Internet has enormous potential. More than half of the 35 million Americans who are on-line have sought on-line information about a product or service. A major advantage of Internet advertising is that all viewers are self-selected, so a high percentage have a strong buying inclination. Yet, there is still very little research on the effectiveness of the Internet, and revenues are relatively small.

 

Many Web sites are trying to overcome this problem by promising: "If your ad fails to produce a sale, it runs free of charge. This silo is considered to be the world's largest tomato can a creative outdoor ad by Young & Laramore. An estimated five million cars have driven by the display in only five months Some only conduct surveys, relying on others to supply questionnaires and yet others to perform.

 

Certain specialty research firms help marketers better understand diversity. For example, Hispanic Marketing Communication Research studies consumer satisfaction in Spanish-speaking markets in the United States and Latin America; SIS International Research provides field coverage in more than 100 countries; and Impact Media does door-to-door sampling of specific demographic groups. Marketing research is a challenging and exciting field.

 

About Targeted Online Marketing

 

Bob Walker, of the market research firm Surveys and Forecasts, says: "Researchers need to be able to synthesize information from a variety of sources and tell a cohesive story."

 

Businesses today are not only spending more in this area but also are adding staff re-searchers and paying higher salaries.36 The increased demand is providing numerous career opportunities. If you think you might be interested in marketing research, then investigate one of the top ten organizations listed in in this section.

 

Technology also has made it easier for them to connect with an increasing number of customers and information sources.

 

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