What is the best way to reach your audience and create a relationship with them?

 

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However, research shows that it's always a good to memorize a script, changing any words that feel uncomfortable. The script must be so well memorized that the words sour as though you know them by heart, as natural as the pledge of a allegiance. Find words and phrases that come naturally to yo Leave space for the person on the other end to respond. Guerrillas are in full control of their telemarketing and do not recite akward memorized speeches to their prospects.

 

Make sure the recorded script sounds like a conversation and not like an ad. Leave room for the person being called to talk. Make it a point not to restate the script but to rephrase it.

 

If you do work from an outline against my recommend tion. It's a good idea to write a script of a phone call. After yr write the script, you should do three things: (1) Record it. S4 what it sounds like. After all, you'll be using "ear" words that a. heard, rather than 11 eye" words that are seen. There's a big, big d
ference. Words that callers unconsciously love to hear arc: profits, sales, dollars, revenues, income, cash flow, savings, time, productivity, morale, motivation, output, attitude, image, victories, market share, and competitive edge.

 

 

Guerrillas use telemarketing to make their ads and other marketing efforts work harder. They know that 7 percent of people hang up on all telemarketers, that 42 percent hang up on some telemarketers, and that 51 percent listen to all telemarketers Bless that teensy majority. Even though most say no, each one should be appreciated for the clarity of their answer and for not wasting your time.

 

Experienced telemarketers realize that many calls are screened by secretaries or assistants, and they know they must view the screener not as an enemy, but as an ally. Screeners are given information, treated with respect, and informed of the results you are offering, not merely your product or service. When you enlist the screener as a resource, you'll find that the door to the boss's office more readily opens.

 

What kind of companies use telemarketing? Mainly they are businesses that sell to other businesses. Often, though, they are businesses trying to sell directly to a consumer, trying to sell any-thing from storm doors to automobile windshields to photo-graphic services to chimney sweeps. The businesses that succeed plan the entire phone call: the objective, the words spoken, the mood and tone, and the follow-up.

 

Calls to individuals and families account for less than 10 percent of telemarketing revenues, while more than 80 percent of revenues and 90 percent of jobs come from calls to businesses. Regardless of who makes the calls, proper voice training is talk good idea. Talk clearly. Use short sentences. Talk loudly, but directly into the mouthpiece. Talking across the mouthpiece gives the most effective voice transmission. Your voice should project authority and warmth while instilling trust. Your message shou be stated as concisely as possible. Whatever you do, don't read from a script.

 

Telemarketing produces 45 percent of all business-to-business direct marketing purchases. Direct mail produces 26 percent.

 

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