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Telemarketing Sales Leads - Facts:

Tele-marketing gives you immediate feedback from customers and prospects as no other medium does. You find out what prospective customers want, what they like, and what they don't like. While telephone research may sometimes yield sales, telemarketing almost always yields useful information as well as sales.

 

The head of a medium-sized telemarketing is one of the most expensive forms of direct marketing. If you hire an outside firm to do your calling, or if you hire staff telemarketers, your costs per call will be higher than the cost per piece of direct mail you send out, but the results also should be higher, much higher. This surprises some people.

 

One communications professional says that when she began her career practice and training were necessary to become adept at telemarketing. You can't expect a secretary, a clerk, or even a marketing person simply to pick up the phone and become an instant hit as a telemarketer. The Federal Trade Commission's Telemarketing Sales Rule was adopted to combat various scams and therefore its language is directed against fraud, misrepresentation, credit card laundering, and similar practices.

 

A number of provisions affect other aspects of telemarketing, however. You're required to disclose information about refund policies, prize promotions, merchandise costs, continuity offers, and other offer details. The law specifies certain records you must maintain including do not call lists of people who ask you not to call them again. For full details, obtain a copy of the rule.

 

The 900 phone number is a medium of unfulfilled promises. Seemingly, 900 numbers are tailor-made for direct marketing. Customers call to hear information on a recording or to place an order. Then the phone company bills them for the call, collects the money, and sends it to the marketer. Two techniques are used for 900-number programs; you earn income with both. In the passive programs, you provide information on a recording and customers are billed automatically each time they call.

 

Passive phone services include sports update programs, news and information lines, and horoscopes. In interactive 900 programs, your customer service representatives talk to callers, taking orders, providing information, and making note of callers' names and addresses to send them merchandise or product/service information. Again, callers are billed per call. This latter service is a new way marketers can add names to their databases and have the callers subsidize the costs.

 

Regulations that went into effect in 1996 place restrictions on telemarketing practices.

 

More about Telemarketing Sales Leads.   See also: Business Lists and Consumer Mailing Lists.

Response Makers - Telemarketing Sales Leads